Brief: Show why Skype is better than a phone. Why is it better? Because you can make international and video calls for free, using an internet connection. We have devised a print and ambient media campaign playing on this thought of. Freedom of Speech, Worldwide.
This final image is a demonstration of how this campaign could be used in an ambient way. The interactive billboard would contain an LCD screen and a live Skype connection, linking it too another Skype billboard in Australia. Demonstrating the constant free connection to speak to the world through Skype.
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